Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content

Young people take revenge on the pandemic with luxury purchases

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content

Why luxury brands Louis Vuitton, Hermès, Dior, Versace and Givenchy need to treat China's KOLs, like Mr Bags and the Lipstick King, with care

Young people take revenge on the pandemic with luxury purchases

Everyone was so whipped”: BTS' Jimin and j-hope pull in massive crowd by surprise attending DIOR's Paris Fashion show together

BTS Revealed To Not Accept Luxury Brand Sponsorship But Solely Wear Brands That They Want To Wear

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z