Does it hurt the economy when people spend on luxury goods?, by Francis Jacquerye, woodshores

Is Apple more of a luxury brand than a normal product brand? - Quora

Understanding Luxury Brand Equity through Consumer Purchase Decision, by Francis Jacquerye, woodshores

Smartwatches, and all that Glitters, by Francis Jacquerye, woodshores

Understanding Luxury Brand Equity through Consumer Purchase Decision, by Francis Jacquerye, woodshores

The Three S's of Fine Watches. There are three S's that determine the…, by Francis Jacquerye, woodshores

Why do Rolex watches hold their value? - Quora

What Rose Gold is and Why We Can Expect it to Stick Around for Some Time, by Francis Jacquerye, woodshores

What Rose Gold is and Why We Can Expect it to Stick Around for Some Time, by Francis Jacquerye, woodshores

A close look at the Seiko brand portfolio and what it can teach us about branding strategy, by Francis Jacquerye, woodshores

A close look at the Seiko brand portfolio and what it can teach us about branding strategy, by Francis Jacquerye, woodshores

Why Smartwatches Might Not be the Main Reason behind the Dip in Watch Sales, by Francis Jacquerye, woodshores

Dissonance Buying, a Practical Example of How to Differentiate Between Two Seemingly Similar Brands, by Francis Jacquerye

Why The Obsession With The Bottom Line Needs To End, by Francis Jacquerye, woodshores