BTS Keep Taking the Fashion World by Storm, Individually Now
Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the
K-pop stars are topping fashion's charts as luxury brand ambassadors
Opinion: Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success
K-pop is in a downturn and BTS' hiatus may be why, top producer says : NPR
BTS' V New Cartier Global Brand Ambassador, Face of Panthère Campaign – Billboard
Blackpink is the (Marketing) Revolution: 8 Marketing Lessons to Learn from K -Pop Superstars Blackpink, by The Brignac, Oct, 2023
A History of K-pop – KORELIMITED
Korean celebs who are ambassadors of designer brands