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BTS's V (Kim Taehyung) sells out a $26,700 necklace after being named Cartier's new global brand ambassador

Taehyung in red should be illegal”: BTS fans celebrate as Singularity singer is declared Cartier's new brand ambassador

In pictures: The full Cartier campaign starring BTS's V

5 hot new Asian celebrity brand ambassadors named this July: from Stray Kids' Hyunjin with Versace and Cartier x BTS' V, to Esther Yu for Moschino and TFBoys member Roy Wang's Bally

BTS's V (Kim Taehyung) sells out a $26,700 necklace after being named Cartier's new global brand ambassador

Cartier names V of BTS as its new brand ambassador

Top luxury brands replaced Hollywood stars with these Hallyu celebrities

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