How to Raise $60 Million: The Secret Weapon Obama's Team Used in the 2008 Election
What is A/B Testing : Scope, Importance and How It Works
How Obama experimented his way to the white house - MVP Examples
A/B Testing: Why & How It's Done
Mi3 Audio Edition
Is there a cheaper alternative to Optimizely? - Quora
A/B Testing Got Obama $60 Million. You Can Do It Too
Obama Campaign Software - Colaboratory
The Software Company That Helps Campaigns Use Voters as Guinea Pigs - The Atlantic