Prada's Eternal Gold Collection Aura Blockchain Certification — Anne of Carversville
prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH, Prada & Cartier partner on Aura, the first global luxury blockchain
Partnerships
AURA – The Aura Blockchain Consortium
Luxury goods firms fight fakes with blockchain
LVMH, Cartier and Prada Employ Blockchain to Fight Fakes
State of Fashion 2022 (Part 2) – TextileFuture
Louis Vuitton, Cartier, Prada plan blockchain solution to ensure authenticity