How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled

Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in

U.S.-born skier Eileen Gu receiving dozens of endorsements after decision to compete for China at Olympics - The Globe and Mail

Eileen Gu, China Olympic star's endorsement deals are huge

How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021

How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled

How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled

“Jaw Literally Dropped”: 19-Year-Old American-Born Chinese Olympic Gold Medalist Leaves Sports World Drooling Over Her Stunning Look - EssentiallySports

How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled

Eileen Gu's China choice pays off for now

Eileen Gu: US-born skier is lathered in $42M endorsements after joining team China

Eileen Gu, the hottest Chinese star cost USD 2.5M - Chinese Tourists Agency