Why is China obsessed with luxury brands? Status-conscious buyers still covet Hermès, Chanel, Dior and Louis Vuitton – and scholars say it's because of the absence of traditions and rapid urbanisation
Why is China obsessed with luxury brands? Status-conscious buyers still covet Hermès, Chanel, Dior and Louis Vuitton – and scholars say it's because of the absence of traditions and rapid urbanisation
Learning from Failure: Case Studies of Luxury Brands That Didn't Make It.
Muji - The Global Strategy Behind The Japanese No-Brand Brand – Martin Roll
The luxury strategy by Ta Rik - Issuu
The New China Playbook: Beyond Socialism and Capitalism eBook : Jin, Keyu: Kindle Store
China Is Headed To Be The World's Largest Luxury Market By 2025, But American Brands May Miss Out
The brave new world of China's Gen Z fashionistas - BBC Culture
How digital is transforming China's big luxury spenders
China to account for 65% of world's luxury market growth by 2025