Why De Beers Couldn't Sell Diamonds to Men, by Yasmine Ghattas (@yasmineghattas)
De Beers to launch synthetic diamond jewellery in United States to shake up gemstone market - ABC News
The History of De Beers and Diamonds
A diamond is forever: De Beers announces $US20 million campaign - Jeweller Magazine: Jewellery News and Trends
Case of de Beers, PDF, Diamond
De Beers' most famous ad campaign marked the entire diamond industry
end of de beers monopoly
The Success of Diamonds in Men's Jewelry in China - Fashion China
De Beers – An Insight Into an Unrivalled Legacy in Diamonds, Love, and Style - Only Natural Diamonds
Infographic: A Brief History of Jewelry Through the Ages
De Beers invests in former ad campaign message to drive natural diamond demand
The History of De Beers and Diamonds
The Surprising Truth About Why We All Propose With Diamond Rings
Insider Q&A: De Beers CEO talks diamonds, millennials
Diamonds: The Greatest Marketing Scam Of All Time, by MediaVSReality