The parent company of Louis Vuitton, LVMH, Prada, and Cartier, a subsidiary of Richemont Group, officially announced the Aura blockchain…

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

LVMH, Richemont and Prada Join Forces in Blockchain Consortium

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt

Conglomerates Are Breaking Up: What Does it Mean for Luxury Giants? - The Fashion Law

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it