Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH, Prada and Cartier form world's first global luxury blockchain
Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg
Life of Luxury: Fashion Turns to Blockchain
What's happening with Aura, the luxury blockchain consortium?
Louis Vuitton and Christian Dior Enter the Blockchain World
What LVMH's blockchain foray means for luxury fashion - Glossy
prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes
LVMH creates blockchain technology to track luxury goods and fight fakes
Blockchain Offers 'Better Repair and Care Services' for Luxury Products: LVMH CIO