Barbie's world: Why the story and marketing of 'Barbie' matters
How the Barbie movie marketing machine tapped into a cultural
Unleashing Imagination: Exploring the Unreal World of Barbie
The Barbie merch explosion is 'heaven' for collectors of the
Success of 'Barbie' movie could be financial boon for Mattel
Barbie's dream brand collaborations—inside the movie's marketing
Six Aussie brands partnering with the Barbie Movie
Barbie's dream brand collaborations—inside the movie's marketing
Barbie's dream brand collaborations—inside the movie's marketing
Barbie Licensing: Brand Collaborations to Celebrate an Icon
Barbie's dream brand collaborations—inside the movie's marketing