Lunar New Year campaigns: who's got it right – and who's making a pig's ear of things?
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Opinion: Are luxury brands doing enough for Lunar New Year? Capsule collections from Louis Vuitton and Givenchy are channelling the Year of the Ox to attract Chinese consumers – but maybe they
Opinion: Are luxury brands doing enough for Lunar New Year? Capsule collections from Louis Vuitton and Givenchy are channelling the Year of the Ox to attract Chinese consumers – but maybe they
How Luxury Brands Sell and Celebrate Chinese New Year Online
How luxury brands are celebrating Chinese New Year 2023 - Retail in Asia
Brands are cashing in on Lunar New Year — and working with Asian-Canadian creatives is key
Luxury Daily