j-hope and the Keepall LOUIS VUITTON
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K-pop Brand Ambassadors Influencing Global Trends
Fashion Week Has a Crush on K-Pop
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SOUTH KOREA/FRANCE : K-pop stars rise to the top of the fashion world charts - 02/03/2023
K-pop fashion crushes: BTS as Louis Vuitton's new brand ambassadors, Blackpink's Jisoo rocks to-die-for Dior, and IU and Bae Suzy go gaga for the latest bags
LVMH's K-Pop Ambassador Strategy a Winning Approach in China