Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

K-Pop News Of The Week: Kai And Gucci, BTS Unplugged, And More

What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora

Young people take revenge on the pandemic with luxury purchases

Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content

Jaden Smith Debuts New Yayoi Kusama Collab With Louis Vuitton On Korea Trip - Blavity

What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora

Louis Vuitton to Dior: BTS biggest brand collaborations in 2023

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Team Louis Vuitton Or Team DIOR? Netizens Debate Which Luxury Brand Is The Best Match For BTS's J-Hope - Koreaboo

Team Louis Vuitton Or Team DIOR? Netizens Debate Which Luxury Brand Is The Best Match For BTS's J-Hope - Koreaboo

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars