Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal

The ten most popular sponsor brands in sports in 2022 - as of Q2 2022 - Sportcal

Why and How Brands Hope to Score at the FIFA World Cup - Knowledge at Wharton

World Cup 2022: How Sponsors are Marketing their Brands

World Cup: How has this tournament affected the 'brands' associated with it?

The Brand World Cup 2022 audiences, sponsors, innovations and players brought together with a love of football amidst the controversies of Qatar - Peter Fisk

FIFA World Cup 2022: What happens to brands exiting sponsorship deals?, ET BrandEquity

The ten most active brands in basketball sponsorship in 2022 - as of Q2 2022 - Sportcal

The Politics and Power of Small States: The 2022 World Cup and Qatar's Global Sports Strategy

How Should Global Brands Engage Gen Z During The World Cup?

World Cup 2022: Men's soccer must stop silencing activism and allyship

FIFA Women's World Cup 2019 set to be a game-changer – but too many federations are providing a drag factor

How Brands Are Marketing Around the 2022 FIFA World Cup