Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal

FIFA World Cup in Qatar 2022—marketing guide for brands

Neymar is world's most branded footballer with 35 endorsement deals for Nike, Beats, Qatar National Bank and Red Bull

Snapshot: Commercial Development of Women's Sport - Sportcal Insight Magazine, Issue 5

FIFA Women's World Cup 2019 set to be a game-changer – but too many federations are providing a drag factor

Why Hyundai's Goal of the Century campaign shows that World Cup sponsors can make a social impact - SportsPro

FIFA World Cup 2022: What happens to brands exiting sponsorship deals?, ET BrandEquity

FIFA World Cup 2022: What happens to brands exiting sponsorship deals?, ET BrandEquity

Brands Rev Up Campaigns and Athlete Endorsements Ahead of the World Cup - SponsorUnited

These are the players with the most World Cup sponsors - Verdict

Neymar is world's most branded footballer with 35 endorsement deals for Nike, Beats, Qatar National Bank and Red Bull

Messi risks reputation and legacy with Saudi Arabia deal - Sportcal

World Cup: How has this tournament affected the 'brands' associated with it?