Here's Why Louis Vuitton Choose YG Entertainment Artist…

YG Press: Louis Vuitton Invests $60 Million in YG Entertainment, Becomes 2nd Largest Stockholder

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

YG Entertainment And Big Hit Entertainment Form Joint Business Partnership — YG Artists Will Now Be On Weverse - Koreaboo

YG Entertainment And Big Hit Entertainment Form Joint Business Partnership — YG Artists Will Now Be On Weverse - Koreaboo

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content

Louis Vuitton 101: Behind Their Brand & Artist Collaborations - The Vault

Bling meets K-pop: LVMH fund invests in Psy producer YG

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