Why Are Luxury Brands Tapping Into K-Pop?

Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the

K-pop stars are topping fashion's charts as luxury brand ambassadors

How luxury fashion is banking on devout K-pop fans to boost sales

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond — Équité

Climate campaign calls on K-pop fans to rally luxury action

NewJeans: How a K-pop group became an overnight fashion favorite

The K-pop fans economy: emotional bond, endless support and overconsumption — TFR

The Power-Coupling of K-Pop and the Luxury Sector - BurdaLuxury

JIMIN DATA on X: leading international news channel & one of the best known news brands in Europe, Euronews, highlighted Jimin as a representative example of how luxury brands are boosting sales

8 K-Pop Celebrity Global Ambassadors of Luxury Brands - GQ Middle East

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

Why K-Pop Rules Fashion Week