Why Are Luxury Brands Tapping Into K-Pop?

South Koreans are the world's biggest spenders on luxury goods

Girl Group NewJeans Is K-Pop's Next Big Thing

JIMIN DATA on X: leading international news channel & one of the best known news brands in Europe, Euronews, highlighted Jimin as a representative example of how luxury brands are boosting sales

10 K-pop idols who are luxury brand ambassadors: BTS, BLACKPINK, and more

12 K-pop stars who became luxury brand ambassadors in 2023

Opinion: Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success

Dr.Jart+ Taps K-pop Group Enhypen as First Global Ambassadors – WWD

Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels

NewJeans: Fashion's Next Big K-Pop Opportunity

Can you guess which country spends the most on luxury goods?

9 Female K-Pop Idols Who Endorse Luxury Brands

NewJeans: How a K-pop group became an overnight fashion favorite

With so many luxury brand endorsements in K-pop, why aren't JYP Entertainment artists receiving any?

K-Pop Group NewJean's Fashion Ambassadorships Timeline – WWD