Louis Vuitton Launches a Video Game to Target Young Consumers

Young and in Love … With Lipstick and Eyeliner - The New York Times

After Kris Wu, Louis Vuitton Picks New China Ambassadors

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Brand content in Luxury. The case of Louis Vuitton, by Ines Bensoussan

Luxury brands are diving deeper into technology

Louis Vuitton: Grasping the Young Consumer, by Xiaotong Li, Marketing in the Age of Digital

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Luxury fashion's obsession with gaming

Louis Vuitton in China: Online Marketing Case Study - Fashion China

Louis Vuitton Is Getting Into Gaming

From Burberry to Tesla, luxury labels borrow the star power of blockbuster games to reach young consumers

Do It Like Louis Vuitton: LV's Unparalleled Marketing Strategy

Breaking Down Louis Vuitton's Remarkable Reign in China

Louis Vuitton Promotes Brand Legacy via Animated Video [Video]

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