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Fall-Winter 2023/24 Pre-collection
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For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a global unconscious, or core values and feelings that are consistent worldwide—the result of our constant interconnectedness.
The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing [Book]