Dana Thomas's Deluxe: How Luxury Lost its Lustre goes deep inside the workings of today's world of profit margins and market share to discover the real meaning of 'luxury'. Fashion may be fabulous, but what's the true price of luxury? From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, Dana Thomas shows how far illustrious houses have moved from their roots.
Deluxe: How Luxury Lost Its Lustre [Book]
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It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits.
Deluxe: How Luxury Lost Its Luster [Book]
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