Prada Group, together with LVMH and Cartier, founds Aura

Partnerships

April 2023 – Fashion, Retail and Consumer Branded Products

Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt

The Greats: Queen Latifah, Annette Bening and More - The New York Times

LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law

LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law

LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain

Luxury blockchain consortium from LVMH, Prada, Cartier appoints leader - Ledger Insights - blockchain for enterprise

Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

Prada Launches Fully Recycled Eternal Gold Collection with Aura Blockchain Certification — Anne of Carversville

Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt

LVMH, Prada Group And Cartier Come Together To Form The Aura Blockchain Consortium Supporting The First Global Blockchain Dedicated To The Luxury Industry - Luxferity Magazine

Louis Vuitton, Prada and Cartier are getting into blockchain — here's why

LVMH, Prada, and Richemont Build a Blockchain

Prada Focuses on Sustainability in 'Disruptive' Fine Jewelry Debut - The New York Times