Nike Marketing Strategy - 7 Best Findings from Case Studies
Michael Jordan's Advertising Empire
NBA players face questions over shoe deals with Chinese companies linked to forced labor - ESPN
How Michael Jordan's $250,000 Shoe Deal Became a $100 Million Marketing Breakthrough for Nike
Contribution Of The Jordan Brand To My Buy Rating On The Nike Stock (NYSE:NKE)
The Power of Celebrity Collaborations and How to Collab With Brands - Nogin
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
A Power Ranking of Rapper Sneaker Collaborations
Michael Jordan Is a Case Study in Building a Powerhouse Personal Brand
The Psychology Behind Michael Jordan and Nike's Enduring Marketing Partnership
Nike: The Complete History and Strategy
InPlaying for Keeps, David Halberstam takes the first full measure of Michael Jordan's epic career, one of the great American stories of our time. A narrative of astonishing power and human drama, brimming with revealing anecdotes and penetrating insights, the book chronicles the forces in Jordan's life that have shaped him into history's greatest basketball player, and the larger forces that have converged to make him the most famous living human being in the world.
Playing for Keeps: Michael Jordan and the World He Made [Book]
Michael Jordan's Net Worth - FourWeekMBA
The Power Of Artist Collaborations With Footwear Brands For Sneakerheads