China's Next Big Thing? Who Is Louis Vuitton's Latest Ambassador

File-- Local residents walk past a Louis Vuitton store in Shanghai, China, December 14, 2009. Top global luxury brands like Burberry and Coach are Stock Photo - Alamy

Was Louis Vuitton's livestream on China's lowbrow Kuaishou a turning point for luxury?

Why is China obsessed with luxury brands? Status-conscious buyers still covet Hermès, Chanel, Dior and Louis Vuitton – and scholars say it's because of the absence of traditions and rapid urbanisation

Deepika Padukone joins Emma Stone in new ad, fans and Ranveer storm LV's account

BTS Star J-Hope Signs on as Louis Vuitton House Ambassador – The Hollywood Reporter

The Dragon Wears Louis Vuitton - Forbes India Blogs

Jackson Wang is Louis Vuitton's newest house ambassador

Eileen Gu's popularity in China makes her luxury fashion's dream model

Set to conquer the fashion world? BTS announced as ambassadors for luxury label

Louis Vuitton Names BTS-alike Boy Band Teens in Times as Ambassador – WWD

Pharrell Williams Is Louis Vuitton's Next Men's Designer - The New York Times

Louis Vuitton FW21 Collection BTS Spin-Off Show