Marketing Success the BTS Way
The K-pop fans economy: emotional bond, endless support and overconsumption — TFR
How to Become a K-Pop Fan: Most Popular Korean Bands, Artists, and Songs - Thrillist
Behind closed glass doors: The hidden reality of the K-Pop industry – Edina Zephyrus
I Love BTS, Book by Yerin Kim, Official Publisher Page
BTS launch lessons to help their fans learn Korean - BBC News
5 Marketing Takeaways We Can Learn From K-pop Giant 'BTS' - XSM
Start Here: Your Guide To Getting Into K-Pop : NPR
A Brief History of K-pop
Cultural impact and legacy of BTS - Wikipedia