The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty - Arjun Chaudhuri, Morris B. Holbrook, 2001
MARK472 Study Guide - Fall 2019, Midterm - Brand Equity, Tim Hortons, Product Manager
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Blog Archives - Absolut vs. Grey Goose
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Masstige model and measure for brand management - ScienceDirect
What is Customer-based Brand Equity?