The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands: 9780749464912: Kapferer, Jean-Noël, Bastien, Vincent
Divide and Conquer: How Louis Vuitton's Brand Protection Strategy Might Increase the Opportunities for Brand Owners to Combat Infringement
There's Much to Be Learned From Classic French Luxury Brands
10 Luxury Brand Marketing Strategies That Deliver Results
Lessons From The Most Valuable Luxury Brands In 2021
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
Brand Strategies that made LVMH luxury powerhouse- The Strategy Story
MDS (PROXSCAL) map of the 12 luxury brands
Louis Vuitton's Luxury Branding Strategies
The Art of Luxury: Decoding the Strategy Behind the Prints of High-End Brands
The evolution of luxury's digital marketing playbook