Opinion: Gucci and Louis Vuitton reach Gen Z through influencers

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Virtual try-on at Louis Vuitton. CASE STUDY - Embrace the new luxury…, by Farida Tir Teerlinck

Virtual try-on at Louis Vuitton. CASE STUDY - Embrace the new luxury…, by Farida Tir Teerlinck

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Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content

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Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content

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Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content