Louis Vuitton Launches a Video Game to Target Young Consumers

Louis Vuitton Turns to Facebook Bot to Chat Up Customers Online - Bloomberg

Balenciaga launches on Fortnite: What it means for luxury

Essential Marketing Lessons to Take Away from Video Game Marketing

Balenciaga launches on Fortnite: What it means for luxury

Louis Vuitton: Grasping the Young Consumer, by Xiaotong Li, Marketing in the Age of Digital

Louis Vuitton: Grasping the Young Consumer, by Xiaotong Li, Marketing in the Age of Digital

Louis Vuitton Fights AIDS, Covid With Virgil Abloh-Signed Shoe Auction – Sourcing Journal

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Unconventional luxury brand collaborations are everywhere. Here's why - Inside Retail Australia

Metaverse Commerce: Understanding The New Virtual To Physical And Physical To Virtual Commerce Models

Welcome to The New Era of High Fashion and Video Game Collaborations: Inside Moschino and The Sims Partnership

Luxury Firms Fight Online Fraudsters Over Expensive Fakes - Bloomberg

Fashion houses play on nostalgia - Retail in Asia

Inside the Minds of Young Consumers: Why Luxury Brands Struggle to Predict Gen Z and Gen Alpha's Buying Behavior, by Abdul M., Oct, 2023