LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

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LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

Korean Media cites G-Dragon as the reason why High-Profile Luxury

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

12 K-pop stars who became luxury brand ambassadors in 2023

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

LVMH is betting big on K-pop – but why? The Arnault family's

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

12 K-pop stars who became luxury brand ambassadors in 2023

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

The Real Reason Luxury Brands Pay Millions To Get K-Pop Idols As

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

LVMH is betting big on K-pop – but why? The Arnault family's

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

K-pop's influence on high-end fashion: Popular idols being newly

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

LVMH is betting big on K-pop – but why? The Arnault family's

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

12 K-pop stars who became luxury brand ambassadors in 2023

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

14 K-pop idols we love that are crowned luxury brand ambassadors now

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

10 K-pop idols who are luxury brand ambassadors: BTS, BLACKPINK

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

LVMH is betting big on K-pop – but why? The Arnault family's

LVMH is betting big on K-pop – but why? The Arnault family's luxury  conglomerate tapped a slew of South Korean idols to become brand  ambassadors, from BTS' Jimin for Dior to G-Dragon

LVMH is betting big on K-pop – but why? The Arnault family's

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

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