Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Louis Vuitton, Cartier, Prada plan blockchain solution to ensure authenticity
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prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes
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Louis Vuitton, Cartier, Prada push blockchain to curb fake goods
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Cartier, Prada Link Up with LVMH in Blockchain Alliance