Customer journey – AURA
LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times
Luxury groups join forces on blockchain to verify goods
Is the LVMH consortium's Aura 'the first global luxury blockchain' open to hacking? - FAD Magazine
Customer journey – AURA
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Crypto is crashing but the tech behind it could save luxury brands billions
Customer journey – AURA
Aura Blockchain : the real reasons behind the consortium [Analysis]
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
What is the market share of fashion brands in crypto?
How Luxury Fashion Learned to Love the Blockchain