12 K-pop stars who became luxury brand ambassadors in 2023
Louis Vuitton to Dior: BTS biggest brand collaborations in 2023
BTS Keep Taking the Fashion World by Storm, Individually Now
Forget Hollywood. There's a new global brand ambassador
Getting re-acquainted with the BTS septet after a decade
Forget Hollywood. There's a new global brand ambassador
BTS Keep Taking the Fashion World by Storm, Individually Now
Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the
BTS joins Louis Vuitton as House Ambassadors; fans celebrate K-pop group's brand partnerships
K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands
Dior's New Men's Ambassador, 'Wednesday' Star Turns Out at Gucci – WWD