The Arnault Family Is Banking on K-Pop Stars to Boost the LVMH Empire

Bernard Arnault, Chairman and Chief Executive Officer of LVMH

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon for Chanel

TOP10 NEWS / 11.04.23

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