Olympic Skier Eileen Gu Is China's Hottest Commodity

Eileen Gu is the teenage Olympic Gold Medal freeskier who's landing tricks no woman ever has before

Olympic skier Eileen Gu divides opinion as she chooses to compete for China despite being born & raised in California

Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in

How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021

Will Eileen Gu superstardom create a sustainable boom in China's ski industry?

Eileen Gu: China's Olympic Hope from the USA

Eileen Gu's Gold Medal for China Sparks Controversy – NBC Bay Area

Eileen Gu Is Dominating the Beijing Olympics—in Skiing and Sponsorships - WSJ

How American Skier Eileen Gu Will Cash In On Competing For China

Eileen Gu: Navigating two cultures, judged by both of them

Risk-taker Eileen Gu making China an Olympic force on snow, seeks gold

Eileen Gu Risks China Fan Base With US Olympic Envoy Role - BNN Bloomberg

Eileen Gu Takes Silver in Slopestyle - The New York Times