LVMH, Prada & Cartier partner on Aura, the first global luxury blockchain

Why didn't Louis Vuitton, Dior, Prada and Cartier partner with any existing blockchain but decide to create their own?

What's Next for Luxury Brands and Blockchain

LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times

LVMH, Prada & Cartier partner on Aura, the first global luxury blockchain

Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg

Cartier, Prada Link Up with LVMH in Blockchain Alliance

LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD

LVMH, Prada and Cartier form world's first global luxury blockchain

AURA – The Aura Blockchain Consortium

Heera Zhaveraat

LVMH, Prada, Cartier & OTB's Aura Blockchain Consortium AppointsSuccessful Tech Entrepreneur as CEO to Deliver New Phase of Growth - RUNWAY ® MAGAZINE OFFICIAL

Partnerships

Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

LVMH, Prada Group And Cartier Come Together To Form The Aura Blockchain Consortium Supporting The First Global Blockchain Dedicated To The Luxury Industry - Luxferity Magazine

AURA – The Aura Blockchain Consortium