How Do Timeless Brands Like Ray-Ban Stay Relevant?

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From the rock revolution of the '60s, to the art scene of the '80s, to the forefront of hip-hop culture - Wayfarer has become an enduring icon across endlessly shifting horizons. Now the journey continues with the latest in wearable tech. Ray-BanStories Wayfarer integrates the best of your phone with the timeless frame, bringing you a new way to capture and share your adventures.

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