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A leading Korean fashion magazine names Jimin as the decisive factor behind the BTSxLouisVuitton ambassadorship deal
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Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the
K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands
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Jung HoYeon Joins The Club Of Korean Fashion Ambassadors