Opinion: Are luxury brands doing enough for Lunar New Year

Opinion: Are luxury brands doing enough for Lunar New Year? Capsule collections from Louis Vuitton and Givenchy are channelling the Year of the Ox to attract Chinese consumers – but maybe they

Lunar new year tests China's luxury market, Advertising

Are luxury brands doing enough for Lunar New Year? — Équité

Luxury fashion brands play it safe for Lunar New Year

Luxury Brands Push the Pig In Chinese New Year Campaigns

Opinion: Are luxury brands doing enough for Lunar New Year? Capsule collections from Louis Vuitton and Givenchy are channelling the Year of the Ox to attract Chinese consumers – but maybe they

What brands can learn from standout Chinese New Year marketing ideas

Why is the Lunar New Year the Most Important Shopping Holiday?

Should your business sell a Lunar New Year-themed product? – LINDA HOANG

Why is the Lunar New Year the Most Important Shopping Holiday?

Lunar New Year: Gucci, Nike, and Apple made it a brand holiday - Vox