K-pop Brand Ambassadors Influencing Global Trends

K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands

K-Pop Superstar Hyunjin Of Stray Kids Joins Versace As Global Brand Ambassador Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine

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8 K-Pop Celebrity Global Ambassadors of Luxury Brands - GQ Middle East

How the K-POP Trend is Driving Sales in China? - Fashion China

K-pop stars are topping fashion's charts as luxury brand ambassadors

Complete List of All KPOP Idols Who are Brand Ambassadors

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The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars

How the Korean Wave took over the Western fashion world

K-pop star Jennie becomes Chanel brand ambassador

What to Watch: The Power of K-pop – WWD

The power of K-pop, BTS's Jimin has the highest EMV (Earned Media Value) during Paris Men's Fashion Week as the global ambassador of Dior

12 K-pop stars who became luxury brand ambassadors in 2023