The blockchain playbook: From LVMH's Aura to Arianee
Loro Piana Partners With Aura Blockchain Consortium To Present Its Origin Story In Web3
Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk
Decoding Web3 solutions in watchmaking: Aura Blockchain ()
LVMH: A Lesson in Luxury. Why Luxury Brands Struggle to Build…, by MBLM, Brand Intimacy, Nov, 2023
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Tech is driving luxury brand engagement - Insider Intelligence Trends, Forecasts & Statistics
LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH
Blockchain Offers 'Better Repair and Care Services' for Luxury Products: LVMH CIO
LVMH, Prada and Cartier form world's first global luxury blockchain