Can Chinese celebrity brands reach beyond their fan base?

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How luxury brands use celebrity influencers to attract Chinese millennials - SmartBrief

China's Celebrity Culture Is Raucous. The Authorities Want to Change That. - The New York Times

How Chinese Retailers Are Reinventing the Customer Journey

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China cracks down on 'chaotic' celebrity fan culture after scandals

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Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …

How Can Luxury Usher in a New Chapter in the Digital Future? – WWD

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