A conceptual framework of contemporary luxury consumption - ScienceDirect
Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences - Raimondo - 2022 - Psychology & Marketing - Wiley Online Library
The role of intangible attributes of luxury brands for signalling status: A systematic literature review - Fuentes - 2023 - International Journal of Consumer Studies - Wiley Online Library
Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences - Raimondo - 2022 - Psychology & Marketing - Wiley Online Library
Drivers of Local Relative to Global Brand Purchases: A Contingency Approach - Yuliya Strizhakova, Robin A. Coulter, 2015
Sustainability, Free Full-Text
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper - ScienceDirect
Full article: The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands
The influence of self-identity on consumer's preferences in the degree of brand prominence in non-luxury fashion
PDF) Which Bag? Predicting Consumer Preferences for a Luxury Product With a Discrete Choice Experiment
Sustainability, Free Full-Text
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self - Lucia Malär, Harley Krohmer, Wayne D. Hoyer, Bettina Nyffenegger, 2011
Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding - Alexander Chernev, Ryan Hamilton, David Gal, 2011
Brand engagement into self-concept and culture: a literature review for a future research agenda