Forget Hollywood. There's a new global brand ambassador
Asia's Luxury Landscape Is About to Change
From Priyanka Chopra Jonas for Bvlgari to Alia Bhatt for Gucci, why global brands are gravitating to Indian ambassadors
6 Male Brand Ambassadors in China You Need to Know
Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times
WHY] Why do Koreans love luxury brands so much?
The Life List: 12 Asian stars who are luxury brand ambassadors
Luxury Daily
After Kris Wu, Louis Vuitton Picks New China Ambassadors
Revlon Reenters China, Names Jessica Jung Global Brand Ambassador – WWD
NewJeans: How a K-pop group became an overnight fashion favorite
The Rise of Asian Ambassadors Across Luxury Brands
BTS for Louis Vuitton, Blackpink's Jisoo for Dior: why luxury brands are choosing Asian celebrities as their global ambassadors
The Rise of Asian Ambassadors Across Luxury Brands
Why Are Luxury Brands Tapping Into K-Pop?